GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Stanley generated an average product price of $33.94 across Amazon, Ace Hardware, and Home Depot from January to May 2026. Amazon dominated Stanley's revenue share at 86.8%, followed by Ace Hardware at 9.5% and Home Depot at 2.7%. The brand experienced a 7.6% revenue decline over the tracked period, signaling a notable downward trend in sales performance. Despite the revenue drop, Stanley's average price showed resilience, increasing 0.8% overall during the same timeframe. These dynamics suggest that while Stanley maintains strong pricing power, the brand faces challenges in sustaining sales volume across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Stanley on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Stanley.
BY REVENUE
Stanley sells 86% online and 14% offline. Online runs through 2 channels; offline through 3. Online share has moved from 28% in Jan to 86% in May.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 27M ratings on 3 channels, Stanley averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 27M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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