GRIPS CUSTOMERS & RESEARCH PARTNERS
Stanley, owned by privately held The HAVI Group, LP, shows a heavily concentrated in-store retail presence dominated by Amazon, which accounts for 83.3% of revenue share across the tracked period from January through August 2026. According to Gr575 Intelligence's analysis of offline retail channels, the brand experienced an 11.2% overall revenue decline during this period, with average product pricing also decreasing 3.4% year-to-date to $34.31. Amazon's commanding market share is significantly higher than secondary channels Ace Hardware (12.8%) and Home Depot (2.8%), indicating limited diversification in Stanley's in-store retail strategy. The brand's portfolio spans multiple price tiers, from budget-friendly utility knives under $10 to premium patio doors exceeding $1,400, yet this wide range has not prevented the recent sales contraction observed in the most recent reporting period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Stanley on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Stanley.
BY REVENUE
Stanley sells 85% online and 15% offline. Online runs through 2 channels; offline through 3. Online share has moved from 20% in Apr to 87% in Aug.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 25M ratings on 3 channels, Stanley averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 25M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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