Sterling

Sterling Market Overview

According to in-store data from Grips Intelligence, Sterling recorded an average product price of $423.84 across three major home improvement retailers — Menards, Home Depot, and Lowe's — during Q1 2026 (January to March). Menards dominated Sterling's revenue share at 59.8%, significantly outpacing Home Depot at 20.4% and Lowe's at 19.1%. Notably, Sterling experienced a 20.8% decline in overall revenue during the tracked period, signaling potential challenges in consumer demand or shifting competitive dynamics. Average pricing also trended downward, dropping 9.2% over the quarter, which may reflect promotional activity or market pressure. These insights position Sterling as a brand navigating a softer demand environment across key brick-and-mortar retail channels in early 2026.