Sterling

Sterling Market Overview

According to in-store data from Grips Intelligence, Sterling generated the majority of its revenue through menards.com, which accounted for 59.5% of total revenue share between January and May 2026, followed by lowes.com at 18.8% and homedepot.com at 18.3% across the four tracked retailers. The brand's average product price stood at $260.44 during this period, though it experienced a notable 15.9% overall decline in average pricing. Sterling's revenue also trended downward, dropping 13.6% over the tracked timeseries window, signaling potential challenges in maintaining sales momentum. Amazon represented just 3.1% of Sterling's revenue share, suggesting the brand's commercial strength remains heavily concentrated in home improvement retail channels. These insights highlight Sterling's reliance on a single dominant retailer and a broader softening in both pricing and revenue performance heading into mid-2026.