GRIPS CUSTOMERS & RESEARCH PARTNERS
SUNDAY, a private Boulder, CO-based company that has raised $106M in venture funding, generated an average product price of $31.24 across in-store channels from January through August 2026, according to data from Grips Intelligence. Amazon dominates the brand's revenue mix with an 89.2% channel share, while Menards.com, Home Depot, and Lowe's collectively account for the remaining 11%, reflecting a heavily concentrated e-commerce distribution strategy. Notable momentum emerged in recent months, with average prices climbing 43.5% month-over-month through August 2026, though overall revenue declined 37% since the beginning of the tracked period. The brand's top-performing products on Amazon, including its Green Machine Fertilizer and Weed & Green formulations, command premium pricing between $32–$49, suggesting strong positioning in the performance lawn care segment.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 37% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 42% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SUNDAY on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SUNDAY.
BY REVENUE
SUNDAY sells 92% online and 8% offline. Online runs through 3 channels; offline through 1.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 19K ratings on 4 channels, SUNDAY averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 19K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.20
Price
$405K
Revenue
$49.29
Price
$275K
Revenue
$32.09
Price
$218K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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