Sunneday

Sunneday Market Overview

Sunneday, a private company operated by Mark Sunneberg Jr., generated the majority of its in-store revenue through Home Depot's e-commerce channel, which accounted for 79.6% of year-to-date sales, with Lowe's comprising the remaining 20.4% according to Grips Intelligence data from January through August 2026. The brand's average product price stood at $112.72 across the tracked period, though recent months showed significant pricing volatility with average prices declining 57.0% in the most recent period. Revenue performance deteriorated notably, dropping 28.5% overall since the beginning of the year and declining 30.2% in the most recent month tracked. Despite the challenging revenue trajectory during this eight-month window, the brand maintained its heavy reliance on the two major home improvement retail partners for market distribution.