Super Impulse

Super Impulse Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across Office Depot, Ace Hardware, and Lowe's, Super Impulse maintains a concentrated retail footprint with Office Depot commanding an overwhelming 89.8% of the brand's revenue share. The brand's average product price sits at $8.94, though pricing has trended upward with a 10.5% increase over the tracked period. Despite rising prices, Super Impulse has faced revenue headwinds, with overall revenue declining 11.6% during the same timeframe. Ace Hardware accounts for 9.1% of revenue share, while Lowe's represents a minimal 1.1%, suggesting significant room for retail distribution expansion. These dynamics point to a brand heavily reliant on a single retail partner while navigating a challenging sales environment despite strengthening price positioning.