GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Swan generated revenue across four major retailers between January and May 2026, with Amazon leading at 38.7% revenue share, closely followed by acehardware.com at 35.2%. Home Depot accounted for 18.7% of Swan's revenue, while Lowes trailed at just 7.3%, highlighting a concentrated distribution strategy. The brand's average product price stood at $11.62, though pricing saw a 4.5% decline over the tracked period. Swan experienced a 9.4% overall revenue drop during the March to May 2026 timeframe, signaling potential headwinds in consumer demand. These insights, powered by Grips Intelligence, suggest Swan faces pricing pressure alongside softening sales momentum heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Swan on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swan.
BY REVENUE
Swan sells 54% online and 46% offline. Online runs through 3 channels; offline through 2.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 363K ratings on 4 channels, Swan averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 363K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$604.97
Price
$41K
Revenue
$458.01
Price
$35K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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