Swiss Madison

Swiss Madison Market Overview

According to Grips Intelligence in-store data for Q1 2026 (January–March) across Home Depot, Lowe's, and Amazon, Swiss Madison maintained an average product price of $289.83. Home Depot dominated as the brand's leading retail channel, capturing 69.4% of total revenue share, followed by Lowe's at 28.7%, while Amazon accounted for just 1.9%. During this period, Swiss Madison's average price trended upward with a 2.4% increase, suggesting a shift toward higher-priced product sales or strategic price adjustments. However, overall revenue experienced a modest decline of 0.5% across the quarter, indicating potential softening in consumer demand despite the higher price points. The heavy concentration of nearly 98% of revenue between Home Depot and Lowe's highlights Swiss Madison's strong positioning within the home improvement retail channel.