GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to March 2026 across Home Depot and Lowe's, The Great Outdoors carried an average product price of $286.31, reflecting a 15.2% increase over the period. Home Depot dominated the brand's retail footprint with a 57.2% revenue share, while Lowe's accounted for the remaining 42.8%. Despite the rising average price, overall revenue declined 10.6% during the quarter, suggesting softening demand even as the product mix shifted toward higher-priced items. The brand's top-selling products at Lowe's ranged from $223.88 to $590.25, indicating a broad price spectrum within its portfolio. These trends point to a brand navigating a challenging retail environment while leaning into premium positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 15% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for The Great Outdoors on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for The Great Outdoors.
TO THE GREAT OUTDOORS