GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from Q1 2026 (January–March), Tornado maintains a strong retail footprint with an average product price of $98.46 across tracked retailers. Amazon dominates Tornado's revenue share at 70.1%, followed by Home Depot at 22.0% and Lowe's at 8.0%, highlighting the brand's heavy reliance on a single marketplace. Notably, Tornado's average price surged 26.1% over the tracked period, signaling a shift toward higher-priced product offerings. Despite the rising prices, overall revenue declined 19.2% during the same timeframe, suggesting potential volume softness as consumers respond to elevated price points. These dynamics point to a critical inflection point for Tornado's pricing and distribution strategy heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 26% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Tornado on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Tornado.
