GRIPS CUSTOMERS & RESEARCH PARTNERS
Optimus captured in-store market data from January through August 2026 shows a brand facing significant headwinds, with overall revenue declining 23.3% since the start of the period, according to Grips Intelligence. The brand maintains a fragmented retail presence across three dominant channels, with Lowe's commanding 40.4% of revenue share, followed by Amazon at 29.6% and Home Depot at 26.8%, while average product pricing has eroded 8.6% year-to-date to $42.98. Recent momentum deteriorated sharply, with revenue dropping an additional 10.2% in the latest tracked month and average prices declining 2.9% in the same period. The product portfolio spans a diverse range across categories, with price points varying substantially from under $21 for compact personal fans to over $149 for larger pedestal models.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Optimus on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Optimus.
BY REVIEW COUNT
Across 50K ratings on 4 channels, Optimus averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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