GRIPS CUSTOMERS & RESEARCH PARTNERS
TruePower, owned by private California-based distributor Gino Development Inc., demonstrates strong in-store momentum with revenue growth of 12.5% year-to-date through August 2026, according to Grips Intelligence data. The brand maintains significant channel concentration, with menards.com commanding 80.2% of revenue share, while homedepot.com and Amazon account for 10.3% and 9.5% respectively. Average product pricing has declined 14.1% since the start of the tracked period, settling at $27.89, reflecting potential competitive pricing dynamics or promotional activity. Recent monthly performance shows continued upward trajectory with 8.6% revenue growth in the latest measured period, suggesting sustained market traction. The dominant reliance on a single retail partner presents both a growth opportunity and concentration risk for the brand's market positioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for TruePower on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for TruePower.
BY REVENUE
TruePower sells 21% online and 79% offline. Online runs through 2 channels; offline through 1. Online share has moved from 8% in Apr to 27% in Aug.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 8.2K ratings on 3 channels, TruePower averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 8.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
