GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, TUFFAK generated the majority of its revenue through Lowe's, which accounted for 72.2% of total revenue share between January and May 2026, with Home Depot contributing the remaining 27.8%. The brand's average product price stood at $47.48 across both retailers during this period. Notably, TUFFAK's average price increased 13.8% over the tracked timeframe, signaling a meaningful upward pricing trend. The most recent month saw a 10.2% revenue increase compared to the prior month, suggesting renewed momentum for the brand. These insights, sourced from Grips Intelligence, highlight TUFFAK's strong positioning at major home improvement retailers and its evolving pricing strategy heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for TUFFAK on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for TUFFAK.
BY REVENUE
TUFFAK sells 28% online and 72% offline. Online runs through 1 channel; offline through 1.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 6.6K ratings on 2 channels, TUFFAK averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 6.6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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