GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Optix generated an average product price of $40.01 across tracked retailers between January and May 2026. Lowe's dominated as the leading retailer for the brand, capturing 61.8% of Optix's revenue share, while Home Depot accounted for the remaining 38.2%. Notably, Optix experienced strong momentum during the tracked period, with overall revenue growing 21.0% and average prices rising 9.1%, signaling robust demand and pricing power. The brand's price range varies significantly across retailers, with top-selling products spanning from approximately $18.73 at Lowe's to $272.71 at Home Depot. This data, sourced from Grips Intelligence, highlights Optix's solid positioning across major home improvement retailers heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Optix on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Optix.
BY REVENUE
Optix sells 39% online and 61% offline. Online runs through 2 channels; offline through 1. Online share has moved from 55% in Jan to 36% in May.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 606K ratings on 2 channels, Optix averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 606K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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