GRIPS CUSTOMERS & RESEARCH PARTNERS
Optix, owned by private company 55 Ventures LLC, generated an average product price of $41.15 across in-store channels from January through August 2026, according to Grips Intelligence data. The brand's revenue is heavily concentrated on lowes.com, which accounts for 67.4% of sales compared to homedepot.com's 32.6% share. While average prices increased 2.0% overall during the period, recent momentum has softened with revenue declining 7.4% since the start of the tracked window. In the most recent three-month window, average prices rose 1.7% month-over-month to $42.49, though this uptick was offset by a 2.1% revenue decline in the same period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Optix on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Optix.
BY REVENUE
Optix sells 34% online and 66% offline. Online runs through 2 channels; offline through 1.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 644K ratings on 2 channels, Optix averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 644K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis