GRIPS CUSTOMERS & RESEARCH PARTNERS
Utopia Alley, a private company founded in 2015, demonstrated solid in-store performance across major home improvement retailers from January to August 2026, with revenue growth of 6.1% over the period tracked by Grips Intelligence. The brand maintains a balanced presence between Lowe's (54.5% revenue share) and Home Depot (45.5% revenue share), with an average product price of $31.81 across its portfolio. Most notably, average prices increased 2.4% throughout the tracked period, reflecting strong pricing power in the category. The brand's top-performing products command premium price points, with select items reaching over $100, indicating successful positioning across both budget and high-end segments within the home bathroom accessories market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Utopia Alley on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Utopia Alley.
BY REVIEW COUNT
Across 25K ratings on 2 channels, Utopia Alley averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$73.11
Price
$46K
Revenue
$55.14
Price
$29K
Revenue
$63.27
Price
$28K
Revenue
$108.31
Price
$14K
Revenue
$67.48
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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