GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Office Depot, VARI generated the vast majority of its revenue through Amazon, which accounted for 96.8% of total revenue share. The brand's average product price during this period stood at $384.28, reflecting a premium positioning within its category. However, VARI experienced a 3.3% overall decline in average price over the tracked period, suggesting possible discounting activity or a shift in product mix. Despite pricing pressure, the brand posted modest overall revenue growth of 2.4% across the measured timeframe. Office Depot represented just 3.2% of VARI's revenue share, indicating a highly concentrated retail distribution strategy heavily reliant on Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for VARI on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for VARI.
BY REVIEW COUNT
Across 41K ratings on 2 channels, VARI averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 41K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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