GRIPS CUSTOMERS & RESEARCH PARTNERS
FireKing, a brand of EveryWare Global (OTC: EVRYQ), demonstrates heavy reliance on Amazon for in-store revenue generation, which accounts for 88.7% of sales during the January-August 2026 period, according to data from Grips Intelligence. The brand's average product price point sits at $183.44, though recent performance shows concerning momentum with revenue declining 32.5% overall and dropping 30.4% in the most recent month tracked. Office Depot represents the secondary channel with 11.3% revenue share, though both channels show minimal average pricing variation. The significant revenue contraction suggests FireKing faces considerable headwinds in maintaining market traction across its key retail distribution points.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for FireKing on Office Depot.
REVENUE SHARE
Revenue distribution across tracked channels for FireKing.
BY REVENUE
FireKing sells 88% online and 12% offline. Online runs through 1 channel; offline through 1. Online share has moved from 0% in Apr to 100% in Aug.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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