GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, FireKing generated the majority of its revenue through Amazon, which accounted for 81.7% of total revenue share between January and May 2026, with Office Depot capturing the remaining 18.3%. The brand's average product price during this period stood at $197.10, reflecting a competitive positioning within its category. Notably, FireKing experienced a significant average price decrease of 20.3% over the tracked timeframe, suggesting aggressive discounting or a shift in product mix. Despite the declining prices, overall revenue grew 4.2% during the same period, indicating that increased volume more than offset the lower price points. This combination of falling prices and rising revenue points to strengthening consumer demand for FireKing across the two retailers tracked.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 20% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for FireKing on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for FireKing.
BY REVENUE
FireKing sells 79% online and 21% offline. Online runs through 1 channel; offline through 1.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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