Viking

Viking Market Overview

According to in-store data from Grips Intelligence, Viking generated the vast majority of its revenue through Best Buy, which accounted for 92.2% of the brand's total revenue share between January and May 2026, with Amazon trailing significantly at just 5.6%. The brand's average product price stood at $337.53 across tracked retailers during this period, reflecting a wide range of price points from budget-friendly accessories to premium appliances exceeding $14,000. Notably, Viking's top-selling products at Best Buy commanded significantly higher price points, with its leading SKU averaging $12,689, compared to Amazon where top products averaged well under $250. The brand experienced a notable revenue decline of 83.8% over the tracked timeseries period from March to May 2026, accompanied by a corresponding 87.5% drop in average price. This heavy concentration in a single retail channel, combined with the recent downward revenue trend, suggests Viking may benefit from diversifying its retail distribution strategy going forward.