GRIPS CUSTOMERS & RESEARCH PARTNERS
Viking, owned by Middleby Corporation (NASDAQ: MIDD), demonstrated exceptional in-store performance during the first eight months of 2026, with revenue surging 196.5% and average product prices climbing 225.3% according to Grips Intelligence data. Best Buy dominated the channel landscape, capturing 92.3% of revenue share across the tracked period, while average product prices reached $506.82 in the most recent month tracked, up 69.2% from the previous month. The brand's product portfolio spans a wide range, from premium appliances priced above $16,000 at Best Buy to more accessible cookware and accessories on Amazon and Ace Hardware, reflecting a diversified market positioning strategy.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 200% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 220% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Viking on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Viking.
BY REVENUE
Viking sells 6% online and 94% offline. Online runs through 4 channels; offline through 2. Online share has moved from 2% in Apr to 3% in Aug.
Online
6%
94%
Offline
Online channels
6%
Offline channels
94%
BY REVIEW COUNT
Across 531K ratings on 3 channels, Viking averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 531K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16,279.00
Price
$20M
Revenue
$6,279.00
Price
$7.6M
Revenue
$6,999.00
Price
$7.6M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
