Viper

Viper Market Overview

According to in-store data from Grips Intelligence, Viper generated an average product price of $46.93 across tracked retailers during Q1 2026 (January–March). Amazon dominated Viper's retail distribution, capturing 86.3% of revenue share, while Best Buy accounted for the remaining 13.6%. Notably, the brand experienced a significant revenue decline of 59.5% over the tracked period, signaling potential challenges in demand or distribution. Average pricing also trended downward, falling 27.9% over the same quarter, which may reflect increased discounting or a shift in product mix toward lower-priced items. These insights, sourced from Grips Intelligence, suggest Viper faces headwinds heading into Q2 2026 across its key retail channels.