Vita

Vita Market Overview

According to in-store data from Grips Intelligence, Vita generated an average product price of $321.83 across tracked retailers between January and March 2026. During this period, Home Depot dominated as Vita's primary retail channel, capturing 70.7% of the brand's revenue share, while Lowe's accounted for the remaining 28.8%. Vita experienced remarkable momentum in Q1 2026, with revenue surging 371.4% over the tracked period. The brand's average price also climbed significantly, rising 43.6% overall during the quarter, signaling a shift toward higher-priced product sales. This strong growth in both revenue and pricing underscores Vita's expanding footprint across major home improvement retailers.