GRIPS CUSTOMERS & RESEARCH PARTNERS
Vita (NASDAQ: COCO) demonstrates heavily concentrated in-store retail distribution, with Home Depot commanding 64.1% of revenue share and Lowe's capturing 34.1% during the January-August 2026 period, according to Grips Intelligence. The brand's average product price stands at $344.13, though pricing declined 2.5% overall across the tracked timeframe. While month-over-month revenue grew 2.3% in the most recent period, the brand faced a significant 30.4% revenue drop since the beginning of the tracking window, indicating volatile performance trends. Top-performing SKUs on Home Depot command premium pricing above $750, with the highest-priced item reaching $1,092.31 in average transaction value.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Vita on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Vita.
BY REVIEW COUNT
Across 32K ratings on 3 channels, Vita averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,092.31
Price
$509K
Revenue
$1,062.09
Price
$305K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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