GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Viture generated the vast majority of its revenue through Amazon, which accounted for 98.1% of total revenue share between January and March 2026, with Best Buy capturing just 1.9%. The brand's average product price during this period stood at $218.71, reflecting a notable 19.3% decrease over the tracked quarter. Revenue experienced a significant overall decline of 41.6% across the Q1 2026 period, signaling potential headwinds for the brand. Average pricing also trended downward, dropping 11.8% month-over-month in the most recent period, suggesting increased discounting or a shift toward lower-priced SKUs. Viture's heavy reliance on a single retail channel and declining revenue trajectory are key dynamics worth monitoring in the coming quarters.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 42% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 19% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Viture on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Viture.
