GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Watco generated an average product price of $20.82 across four major retailers — Ace Hardware, Lowe's, Home Depot, and Amazon — during the January to May 2026 period. Ace Hardware led Watco's revenue share at 32.3%, followed closely by Lowe's at 28.5%, while Home Depot and Amazon trailed at 20.5% and 18.7% respectively. Notably, Watco's overall revenue declined 9.4% over the tracked period, signaling potential headwinds for the brand. Despite the revenue dip, average pricing showed relative stability with only a 1.1% decrease, suggesting the brand has maintained its pricing strategy. This distribution spread across both home improvement and general e-commerce channels highlights Watco's broad retail presence in a competitive market.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Watco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Watco.
BY REVENUE
Watco sells 41% online and 59% offline. Online runs through 3 channels; offline through 2. Online share has moved from 30% in Jan to 39% in May.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 135K ratings on 4 channels, Watco averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 135K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.04
Price
$25K
Revenue
$48.63
Price
$9.1K
Revenue
$23.95
Price
$5.2K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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