GRIPS CUSTOMERS & RESEARCH PARTNERS
Watco, owned by RPM International Inc. (NYSE: RPM), saw in-store revenue decline 9.6% over the first eight months of 2026 according to Grips Intelligence data, with average product prices falling 3.9% during the same period. The brand's offline retail presence is heavily concentrated among top home improvement retailers, with Ace Hardware commanding 36.2% of revenue share, followed by Lowe's at 31.6% and Home Depot at 17.0%. Average product pricing stood at $20.76 across tracked channels, though prices compressed to $20.11 by the end of the analysis window. Amazon represented a meaningful 15.2% revenue share despite the overall market softness, indicating some resilience in the e-commerce channel during a period of broader sales contraction.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Watco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Watco.
BY REVENUE
Watco sells 38% online and 62% offline. Online runs through 3 channels; offline through 2. Online share has moved from 27% in Apr to 39% in Aug.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 121K ratings on 4 channels, Watco averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 121K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$28.07
Price
$11K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
