Waterman

Waterman Market Overview

Waterman, owned by Newell Brands (NASDAQ: NWL), generated in-store revenue that declined 7.4% overall during the first eight months of 2026, with average product prices falling 12.1% over the same period according to Grips Intelligence data. Amazon dominates the channel mix with 76.2% of revenue share, while Office Depot accounts for 23.4%, though the brand's most premium offerings—including Expert Fountain Pens priced above $100—show minimal market penetration across channels. The brand's average product price stands at $25.69, but this masks significant segmentation, with luxury items commanding over four times that amount while mass-market alternatives hover around $33-$40. Recent momentum has been negative, with revenues dropping 3.5% month-over-month and average prices declining 3.7% in the most recent period tracked.