GRIPS CUSTOMERS & RESEARCH PARTNERS
Werner, owned by private equity-backed ProDriven Global Brands, generated in-store revenue concentrated heavily on Home Depot (51.0% share) and Lowe's (37.9% share) during the first eight months of 2026, according to Grips Intelligence. The brand faced headwinds over the period, with overall revenue declining 13.4% from the start of the data range through August 2026. Average product pricing held relatively stable at $202.90, with prices increasing just 1.7% since the beginning of the year despite monthly fluctuations. Home Depot's assortment skewed toward premium extension ladder models ranging up to $911.58, while Lowe's and Ace Hardware (10.6% share) offered more compact fiberglass step ladders in the $100–$400 price range.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Werner on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Werner.
BY REVENUE
Werner sells 52% online and 48% offline. Online runs through 2 channels; offline through 2.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 1.31M ratings on 3 channels, Werner averages 4.7★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.7
/ 5
From 1.31M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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