GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, Whitmor generated an average product price of $21.54 across four tracked retailers—Amazon, Menards, Ace Hardware, and Lowe's—between January and May 2026. Amazon dominated Whitmor's revenue share at 67.6%, making it by far the brand's most important sales channel. Menards captured the second-largest share at 22.9%, while Ace Hardware and Lowe's accounted for a combined 8.8% of revenue. Notably, Whitmor's average price rose 8.7% over the tracked period, signaling a consistent upward pricing trend. These insights position Whitmor as a brand heavily reliant on Amazon for distribution while steadily increasing its price point across retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Whitmor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Whitmor.
BY REVENUE
Whitmor sells 67% online and 33% offline. Online runs through 3 channels; offline through 2.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 4.2M ratings on 4 channels, Whitmor averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 4.2M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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