GRIPS CUSTOMERS & RESEARCH PARTNERS
Whitmor, a fourth-generation family-owned private company, generated an average product price of $20.87 across in-store and online channels during the first eight months of 2026, according to Grips Intelligence. Amazon dominates the brand's revenue mix with a commanding 63.1% share, followed by menards.com at 23.4%, while lowe.com and acehardware.com contribute 6.7% and 6.5% respectively. Price positioning varies significantly by retailer, with Amazon-exclusive products like the 6-Section Clear Drawer Organizer reaching $145.97, while Ace Hardware focuses on lower-priced items averaging under $80. Overall revenue declined 6.1% during the analysis period, though average prices edged up 3.2% year-to-date, indicating a shift toward higher-value product mix despite softening demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Whitmor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Whitmor.
BY REVENUE
Whitmor sells 69% online and 31% offline. Online runs through 2 channels; offline through 2. Online share has moved from 14% in Apr to 70% in Aug.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 3.66M ratings on 4 channels, Whitmor averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 3.66M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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