GRIPS CUSTOMERS & RESEARCH PARTNERS
Wilton, owned by Dr. August Oetker KG, demonstrates strong in-store retail performance across major home improvement channels during the first eight months of 2026, according to Grips Intelligence data. The brand maintains dominant market presence at Lowe's, which captures 50.2% of revenue share, followed by Home Depot at 25.6% and Amazon at 24.1%. Average product pricing stands at $75.77, with a notable 12.3% price increase observed in the most recent month tracked. Overall revenue declined 9.3% since the beginning of the tracked period, though the brand showed resilience with a 4.2% month-over-month growth in the final month of the analysis window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Wilton on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Wilton.
BY REVIEW COUNT
Across 3.96M ratings on 3 channels, Wilton averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.96M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.55
Price
$311K
Revenue
$418.23
Price
$230K
Revenue
$19.49
Price
$158K
Revenue
$837.67
Price
$119K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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