GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wilton recorded an average product price of $52.49 across Lowe's, Amazon, and Home Depot from January to May 2026, though revenue declined 20.1% over the tracked period. Lowe's emerged as Wilton's dominant retail channel, capturing 41.4% of total revenue share, followed by Amazon at 34.5% and Home Depot at 24.0%. Despite the revenue downturn, Wilton's average price trended upward, rising 3.8% over the period, suggesting a shift toward higher-value product sales. Lowe's top-selling Wilton products commanded significantly premium pricing, with individual items reaching over $1,300. This pricing power, combined with Lowe's leading revenue share, highlights the retailer's critical role in Wilton's omnichannel strategy.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Wilton on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Wilton.
BY REVIEW COUNT
Across 4.28M ratings on 3 channels, Wilton averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 4.28M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$382.77
Price
$274K
Revenue
$246.81
Price
$250K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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