GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wilton recorded an average product price of $46.14 across Amazon, Lowes.com, and HomeDepot.com during Q1 2026 (January–March). Amazon led Wilton's retailer revenue share at 38.7%, followed closely by Lowes.com at 34.3% and HomeDepot.com at 26.8%, showing a relatively balanced distribution across all three channels. Notably, Wilton's average price surged 71.6% over the tracked period, signaling a significant shift toward higher-priced product sales. Revenue also showed modest overall growth of 2.6% during the quarter despite a 3.3% dip in the most recent month. This pricing momentum, combined with a diversified retail footprint, positions Wilton as a brand worth watching in the coming quarters.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 72% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Wilton on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Wilton.
