GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Woodland Tools generated an average product price of $21.42 across four major retailers — Lowe's, Menards, Home Depot, and Ace Hardware — between January and May 2026. Lowe's dominated as the brand's top retail channel, capturing 53.6% of total revenue share, followed by Menards at 35.0%, while Home Depot and Ace Hardware combined for just 11.3%. Notably, the brand experienced significant sales momentum during the March to May 2026 period, with overall revenue growing 167.7%. However, this growth coincided with a 22.0% decline in average price over the same timeframe, suggesting that increased volume was partly driven by more aggressive pricing or a shift toward lower-priced products. These trends position Woodland Tools as a value-oriented brand gaining traction in the competitive home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 169% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Woodland Tools on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Woodland Tools.
BY REVENUE
Woodland Tools sells 15% online and 85% offline. Online runs through 2 channels; offline through 3.
Online
15%
85%
Offline
Online channels
15%
Offline channels
85%
BY REVIEW COUNT
Across 3.62K ratings on 4 channels, Woodland Tools averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 3.62K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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