GRIPS CUSTOMERS & RESEARCH PARTNERS
SurfaceMaxx, owned by private Ohio-based SGY LLC, demonstrates strong in-store retail performance with Lowe's commanding 81.6% of revenue share compared to Ace Hardware's 18.4% across the tracked period from January through August 2026. According to Grips Intelligence, the brand experienced a notable 32.1% overall revenue decline since the start of the year, though average product pricing increased 3.1% in the most recent month to $34.79. Lowe's inventory skews toward premium offerings with an average price point of $135.69 for flagship products, while Ace Hardware focuses on lower-priced accessories averaging under $75. The divergent channel strategies and recent pricing momentum suggest SurfaceMaxx is repositioning its portfolio despite facing significant headwinds in year-over-year revenue performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SurfaceMaxx on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SurfaceMaxx.
BY REVENUE
SurfaceMaxx sells 12% online and 88% offline. Online runs through 1 channel; offline through 2.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 46K ratings on 2 channels, SurfaceMaxx averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 46K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.99
Price
$175K
Revenue
$74.99
Price
$155K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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