GRIPS CUSTOMERS & RESEARCH PARTNERS
Woods, owned by Canadian Tire Corporation (TSX: CTC), generated revenue across five major online retail channels during the first eight months of 2026, with Amazon commanding a dominant 52.2% share followed by Home Depot at 26.1%. According to Grips Intelligence data, the brand's average product price stood at $18.19, though prices declined 6.4% over the tracked period as revenue fell 21.8% year-over-year. The in-store competitive landscape shows Woods competing across electrical and lighting categories, with products ranging from budget-friendly photocells under $12 to premium extension cords exceeding $200. Menards and Lowe's contributed meaningful secondary channels at 10.4% and 9.9% revenue share respectively, while Ace Hardware captured only 1.5%.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Woods on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Woods.
BY REVENUE
Woods sells 81% online and 19% offline. Online runs through 3 channels; offline through 3. Online share has moved from 72% in Apr to 78% in Aug.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 752K ratings on 5 channels, Woods averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 752K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$189.58
Price
$123K
Revenue
$13.51
Price
$8.6K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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