GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Yellow Jacket generated an average product price of $64.14 across five major retailers tracked between January and March 2026. Amazon dominated Yellow Jacket's revenue share at 71.2%, far outpacing Ace Hardware at 15.0% and Home Depot at 6.3%, with Lowe's and Menards trailing behind. The brand's average price saw a notable 16.6% increase over the tracked period, signaling a shift toward higher-priced product sales or potential pricing adjustments. Despite this price growth, Yellow Jacket's overall revenue declined by 11.9% during Q1 2026, suggesting that rising prices may be impacting purchase volume. The heavy concentration of revenue on Amazon highlights the platform's critical role in Yellow Jacket's retail strategy, making marketplace optimization essential for the brand's continued growth.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 17% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Yellow Jacket on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Yellow Jacket.
BY REVENUE
