GRIPS CUSTOMERS & RESEARCH PARTNERS
Zwilling's in-store performance across major retail channels from January through August 2026 shows a heavily weighted presence at Lowe's (52.2% revenue share) and Home Depot (40.8%), with Amazon accounting for just 7.0%, according to Grips Intelligence. The brand, owned by German family company Werhahn KG, has maintained an average product price of $87.07 while growing overall revenue 6.4% over the measurement period, though pricing has climbed 8.4% year-over-year. Most recently, average prices reached $92.07 with a 3.4% month-over-month increase, demonstrating strong pricing momentum despite a 7.2% sequential revenue decline in the latest month tracked. Top-performing SKUs span premium offerings like the Gourmet 14-Piece Knife Block Set at $349.99 alongside more accessible price points, positioning Zwilling across both value and premium segments in the kitchenware market.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Zwilling on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Zwilling.
BY REVIEW COUNT
Across 748K ratings on 3 channels, Zwilling averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 748K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.99
Price
$376K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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