GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Zwilling generated the majority of its revenue through Lowe's (45.3%) and Home Depot (42.4%) between January and May 2026, with Amazon accounting for just 12.3% across the three tracked retailers. The brand's average product price stood at $87.56, though pricing showed a slight downward trend of 1.8% over the observed period. Despite the softening prices, Zwilling's overall revenue grew 1.9% during the tracking window, suggesting increasing unit volume. Notably, Zwilling's top-priced products at Lowe's reached as high as $538.23, indicating a wide price range strategy spanning from entry-level accessories under $25 to premium cookware sets.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Zwilling on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Zwilling.
BY REVIEW COUNT
Across 793K ratings on 3 channels, Zwilling averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 793K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$79.95
Price
$141K
Revenue
$129.31
Price
$111K
Revenue
$65.65
Price
$79K
Revenue
$133.26
Price
$73K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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