GRIPS CUSTOMERS & RESEARCH PARTNERS
Alen, a privately held Austin-based brand founded in 2005, generated an average product price of $154.81 across in-store channels tracked between January and August 2026, according to Grips Intelligence data. The brand's revenue grew 45.6% over the period, though a slight 2.0% dip occurred in the most recent month measured. Amazon dominated Alen's channel mix with 41.8% revenue share, closely followed by Lowe's at 39.8%, while Menards captured 17.4%. Average pricing increased 5.1% overall during the period, reaching $174.69 in the final month despite a minor 2.1% sequential decline. Top-performing products include the BreatheSmart 35i model and replacement filters across price points ranging from $69 to $304.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 49% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Alen on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Alen.
BY REVENUE
Alen sells 49% online and 51% offline. Online runs through 3 channels; offline through 2.
Online
49%
51%
Offline
Online channels
49%
Offline channels
51%
BY REVIEW COUNT
Across 50K ratings on 4 channels, Alen averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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