GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, Menards.com, and HomeDepot.com, Alen maintains an average product price of $129.01. Amazon dominates as Alen's leading retail channel, commanding 58.4% of total revenue share, followed by Lowes.com at 27.0% and Menards.com at 13.4%. Notably, Alen's average price has increased 9.2% over the tracked period, signaling a shift toward higher-priced product sales or strategic price adjustments. Despite this upward pricing trend, overall revenue has declined 24.0%, suggesting potential volume challenges even as the brand pushes premium positioning. HomeDepot.com represents a minimal footprint for Alen at just 1.3% revenue share, indicating a significant opportunity for channel expansion.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Alen on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Alen.
BY REVENUE
Alen sells 60% online and 40% offline. Online runs through 3 channels; offline through 2.
Online
60%
40%
Offline
Online channels
60%
Offline channels
40%
BY REVIEW COUNT
Across 66K ratings on 4 channels, Alen averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 66K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$69.00
Price
$156K
Revenue
$89.00
Price
$147K
Revenue
$89.00
Price
$101K
Revenue
$304.00
Price
$98K
Revenue
$479.00
Price
$57K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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