GRIPS CUSTOMERS & RESEARCH PARTNERS
BestAir, a brand of Freudenberg, demonstrates strong in-store performance across major home improvement retailers during the first eight months of 2026, according to data from Grips Intelligence. Menards dominates the channel mix with an 85.3% revenue share, while Ace Hardware and Lowe's represent secondary channels at 10.1% and 2.0% respectively. Average product pricing has declined 8.2% over the tracked period, with current prices averaging $12.00, reflecting competitive pressure in the air filter category. Despite overall revenue growth of 1.1% year-to-date, the brand faced a significant 26.1% monthly revenue decline in the most recent period tracked. The brand's product range spans multiple MERV ratings and sizes, with Menards featuring entry-level options under $11 while specialty retailers like Lowe's carry premium multi-packs exceeding $98.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BestAir on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for BestAir.
BY REVIEW COUNT
Across 91K ratings on 5 channels, BestAir averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 91K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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