Pure Enrichment

Pure Enrichment Market Overview

According to Grips Intelligence in-store data from January to May 2026, Pure Enrichment demonstrates a heavily concentrated retail footprint, with Amazon commanding a dominant 86.1% share of the brand's revenue across tracked retailers including Lowes.com, Menards.com, and HomeDepot.com. The brand maintains an average product price of $47.54, though pricing varies significantly by retailer, with Home Depot listings reaching up to $249.99 compared to Amazon's core lineup clustered around $32.99–$64.69. Notably, Pure Enrichment's average price has trended upward by 6.3% over recent months, suggesting a shift toward higher-priced SKUs or strategic price increases. Despite this pricing momentum, overall revenue declined 12.9% during the same period, indicating potential volume softness even as the brand pushes premium positioning. Lowes.com and Menards.com represent the brand's strongest brick-and-mortar digital channels at 7.7% and 4.3% revenue share respectively, highlighting opportunities for broader retail diversification.