GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Allen generated the majority of its revenue through Amazon, which accounted for 85.9% of total revenue share from January to May 2026, followed by homedepot.com at 8.0% and lowes.com at 5.9%. The brand's average product price stood at $56.97 across all tracked retailers during this period. Notably, Allen experienced strong momentum with revenue growing 72.8% over the March to May 2026 timeframe. Average pricing also trended upward, increasing 26.4% over the same period, suggesting a shift toward higher-value product sales. Allen's dominant presence on Amazon, combined with its significant revenue and price growth, positions the brand as a notable performer in its competitive landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 73% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Allen on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Allen.
BY REVENUE
Allen sells 94% online and 6% offline. Online runs through 2 channels; offline through 2.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 594K ratings on 3 channels, Allen averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 594K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$140.47
Price
$32K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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