GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Allen generated the majority of its revenue through Amazon, which accounted for 80.1% of total revenue share between January and March 2026, followed by homedepot.com at 13.0% and lowes.com at 6.6%. During this period, the brand's average product price stood at $65.20, reflecting a 6.7% overall increase in average pricing. Allen also demonstrated strong momentum with an 8.3% revenue growth over the tracked quarter across these three retailers. These trends suggest Allen is strengthening its market positioning, with Amazon remaining its dominant sales channel by a significant margin.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 8% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Allen on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Allen.
