Ruggable

Ruggable Market Overview

According to Grips Intelligence in-store data for Q1 2026 (January–March), Ruggable generated the majority of its revenue through homedepot.com, which accounted for a dominant 74.8% share, followed by Amazon at 17.8% and lowes.com at 7.4%. The brand's average product price during this period was $215.90, though pricing trended downward with a 12.1% overall decrease across the quarter. Notably, Ruggable's top-performing products at Home Depot were concentrated in the premium 8 ft. x 10 ft. segment, with individual items averaging between $403 and $476. Despite a mid-quarter revenue rebound of 16.4% month-over-month, the brand experienced an overall revenue decline of 19.9% across the tracked period. This heavy reliance on Home Depot as a distribution channel, paired with declining average prices, suggests Ruggable may be leveraging promotional strategies to maintain volume across these three major retailers.