GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Home Depot, Amazon, and Lowes, Ruggable's revenue is heavily concentrated at homedepot.com, which commands a dominant 77.8% share of total sales. The brand's average product price stands at $223.77, with its top-selling items at Home Depot — primarily 8 ft. x 10 ft. sizes — reaching price points above $430. Notably, Ruggable's average price has climbed 29.7% over the tracked period, signaling a clear shift toward premium offerings. Amazon accounts for 13.0% of revenue share, followed by lowes.com at 9.2%, indicating relatively limited distribution diversification. Despite the upward pricing trend, overall revenue declined 62.6% during the period, suggesting potential volume challenges even as the brand moves upmarket.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 61% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 32% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ruggable on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ruggable.
BY REVENUE
Ruggable sells 93% online and 7% offline. Online runs through 2 channels; offline through 1.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 86K ratings on 2 channels, Ruggable averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 86K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$450.56
Price
$25K
Revenue
$440.14
Price
$6.2K
Revenue
$181.57
Price
$4.9K
Revenue
$433.88
Price
$3.47K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis