GRIPS CUSTOMERS & RESEARCH PARTNERS
Ruggable, a privately-held brand founded by Jeneva Bell, generated an average product price of $240.94 across in-store channels during the first eight months of 2026, according to Grips Intelligence. The brand's online retail presence is heavily concentrated on Home Depot, which accounted for 80.9% of revenue share compared to Lowe's at 19.1% during the year-to-date period. Recent performance showed notable volatility, with revenue climbing 129.7% month-over-month in the latest tracked period, though overall revenue declined 35.0% since the beginning of the data range. Average pricing remained relatively stable with a modest 2.8% decrease in the most recent month, contributing to a cumulative 5.0% price decline over the full period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 35% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ruggable on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Ruggable.
BY REVENUE
Ruggable sells 83% online and 17% offline. Online runs through 2 channels; offline through 1.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 43K ratings on 2 channels, Ruggable averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 43K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$427.88
Price
$12K
Revenue
$204.77
Price
$4.1K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis