GRIPS CUSTOMERS & RESEARCH PARTNERS
Amazing Goop, owned by Eclectic Products, Inc. (part of private firm The Willamette Valley Company, which was acquired by Arclin in February 2026), generated in-store and online revenue across multiple retail channels from January through August 2026, according to Grips Intelligence data. The brand's revenue was dominated by acehardware.com, which captured 56.4% of total revenue share, followed significantly by Amazon at 33.9%, while all other channels including Menards, Home Depot, and Lowe's combined for less than 10%. Overall revenue declined 2.0% during the tracking period, though average product pricing remained relatively stable at $8.71. The concentration of sales on just two platforms highlights Amazing Goop's heavy reliance on major e-commerce players for market reach.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Amazing Goop on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Amazing Goop.
BY REVENUE
Amazing Goop sells 34% online and 66% offline. Online runs through 2 channels; offline through 3.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 25K ratings on 5 channels, Amazing Goop averages 4.6★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.6
/ 5
From 25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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