GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across four major retailers, Mill Rose demonstrates a concentrated retail footprint with Menards commanding a dominant 59.0% share of the brand's revenue, followed by Ace Hardware at 30.9%. Amazon and Lowe's account for a combined 10.1% of revenue, indicating the brand's strength lies primarily in specialty and home improvement channels rather than general e-commerce. Mill Rose maintains an accessible average product price of $5.70, positioning it competitively within its category. The brand showed positive momentum during the tracked period, with revenue growing 2.0% overall and average prices increasing 1.3%, suggesting steady demand and slight pricing power.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Mill Rose on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mill Rose.
BY REVENUE
Mill Rose sells 9% online and 91% offline. Online runs through 2 channels; offline through 2. Online share has moved from 0% in Jan to 18% in May.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 15K ratings on 4 channels, Mill Rose averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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