GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, Wayne maintains an average product price of $144.94. Ace Hardware leads as Wayne's top retail partner with a 39.8% revenue share, followed closely by Amazon at 33.7%, while Home Depot and Lowe's account for 20.3% and 6.1% respectively. Notably, Wayne's revenue is heavily concentrated among its top two retailers, which together represent over 73% of total sales. The brand's average price saw a modest 2.2% overall increase during the tracked period, suggesting a stable pricing strategy. Wayne's distribution across leading home improvement and general retail platforms positions it competitively within its category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Wayne on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Wayne.
BY REVENUE
Wayne sells 53% online and 47% offline. Online runs through 3 channels; offline through 2. Online share has moved from 33% in Jan to 52% in May.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 196K ratings on 4 channels, Wayne averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 196K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$119.99
Price
$482K
Revenue
$222.52
Price
$469K
Revenue
$100.64
Price
$450K
Revenue
$159.99
Price
$374K
Revenue
$139.55
Price
$142K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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