GRIPS CUSTOMERS & RESEARCH PARTNERS
Antennas Direct, a privately-held company founded in 2003, maintains strong in-store presence across major retail channels with Amazon commanding 75.7% of revenue share, according to data from Grips Intelligence covering January through August 2026. The brand's average product price stands at $94.24, with pricing trending upward by 4.4% over the data period, while the top-performing SKU on Amazon averaged $125.70. Despite overall revenue declining 0.5% year-to-date, the most recent quarter showed a notable 5.2% price increase, reflecting potential market positioning adjustments. Beyond Amazon's dominant share, Lowe's, Home Depot, Best Buy, and Newegg collectively account for 24.4% of revenue, diversifying the brand's retail footprint across both online and offline channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Antennas Direct on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Antennas Direct.
BY REVIEW COUNT
Across 114K ratings on 5 channels, Antennas Direct averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 114K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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