Antennas Direct

Antennas Direct Market Overview

According to in-store data from Grips Intelligence, Antennas Direct generated the vast majority of its revenue through Amazon, which accounted for 84.1% of total revenue share between January and March 2026, followed by Home Depot (8.6%) and Best Buy (6.0%). The brand's average product price during this period was $98.10, reflecting a 5.1% overall decrease in average pricing. Revenue experienced a notable decline of 18.4% over the tracked quarter, signaling potential challenges in consumer demand or increased competitive pressure. Despite the downward trend, Antennas Direct maintained a presence across four major retailers, with Lowe's contributing a smaller 1.1% share of revenue. These insights, powered by Grips Intelligence, highlight the brand's heavy reliance on Amazon as its primary sales channel during Q1 2026.