GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Antennas Direct generates a dominant 79.1% of its revenue share through Amazon, with Home Depot (7.9%), Lowe's (5.6%), Best Buy (4.9%), and Newegg (2.5%) making up the remainder. The brand's average product price sits at $97.54, though pricing has seen a 4.9% decline over the tracked period. Among its top-selling products on Amazon, the ClearStream 4V TV Antenna leads at a $129.39 average price point, followed by the ClearStream 2V at $99.99 and the 8-Element Bowtie DB8e at $125.71. Overall, Antennas Direct's revenue showed modest but steady growth of 0.2% during this period, signaling stable consumer demand across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Antennas Direct on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Antennas Direct.
BY REVENUE
Antennas Direct sells 94% online and 6% offline. Online runs through 4 channels; offline through 1. Online share has moved from 70% in Jan to 96% in May.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 121K ratings on 5 channels, Antennas Direct averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 121K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$127.57
Price
$281K
Revenue
$99.99
Price
$124K
Revenue
$125.70
Price
$88K
Revenue
$69.00
Price
$68K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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