GRIPS CUSTOMERS & RESEARCH PARTNERS
API, a division of Wesfarmers Limited (ASX: WES), generated an average product price of $16.87 across in-store channels between January and August 2026, according to data from Grips Intelligence. The brand experienced a notable 5.9% overall revenue decline during the tracked period, with average pricing dropping 4.1% year-to-date. Amazon dominated the channel mix with a commanding 99.4% revenue share, though this concentration on a single platform left the brand vulnerable to market fluctuations. Top-performing products ranged from budget-friendly offerings like API TAP Water Conditioner at $8.48 to premium solutions such as API POND ALGAEFIX at $66.28, indicating diverse pricing strategy across the portfolio.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for API on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for API.
BY REVIEW COUNT
Across 3.27M ratings on 1 channel, API averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.27M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$24.99
Price
$549K
Revenue
$8.48
Price
$401K
Revenue
$10.98
Price
$365K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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