GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Enforcer generated the majority of its revenue through homedepot.com, which accounted for 61.9% of total revenue share between January and May 2026, followed by acehardware.com at 23.5% and Amazon at 13.7%. The brand's average product price during this period stood at $27.27 across all tracked retailers. Notably, Enforcer experienced a significant revenue decline of 46.7% over the observed trend period, signaling potential challenges in maintaining sales momentum. Average pricing also saw a substantial drop of 47.9%, suggesting increased discounting or a shift in product mix toward lower-priced items. These trends indicate that Enforcer faces a competitive landscape requiring strategic adjustments to stabilize both revenue and pricing across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 50% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Enforcer on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Enforcer.
BY REVENUE
Enforcer sells 75% online and 25% offline. Online runs through 3 channels; offline through 1. Online share has moved from 71% in Jan to 52% in May.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 11K ratings on 3 channels, Enforcer averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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