GRIPS CUSTOMERS & RESEARCH PARTNERS
APOC, acquired by Innovative Chemical Products Group in 2021, generated an average product price of $32.95 across in-store channels during the first eight months of 2026, according to Grips Intelligence data. The brand maintains a heavily concentrated retail presence, with Lowe's commanding 87.1% of revenue share compared to Ace Hardware's 12.4%, with prices ranging from $8.99 to $354.46 across product variants. Revenue performance has faced headwinds, declining 7.9% since the start of the measurement period, while average prices dropped 4.1% over the same timeframe. The most premium offering, the APOC 576 Silicone Reflective Roof Coating at $354.46, significantly outprices the broader product portfolio, which clusters primarily between $26.99 and $119.99. This distribution pattern suggests APOC is pursuing a tiered pricing strategy across specialty coating segments to serve different customer segments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for APOC on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for APOC.
BY REVIEW COUNT
Across 30K ratings on 2 channels, APOC averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 30K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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