GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026 across Lowes, Amazon, and Ace Hardware, 30 Seconds demonstrated strong momentum with revenue growing 96.9% over the tracked period. Lowes.com led as the dominant retail channel, capturing 44.2% of total revenue share, followed by Amazon at 35.8% and Ace Hardware at 19.7%. The brand's average product price stood at $20.65, reflecting a 5.8% increase over the period. This pricing power, combined with accelerating sales volume, signals growing consumer demand and strong retail positioning for 30 Seconds. The most recent month showed continued positive trajectory with a 13.1% month-over-month revenue increase.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 103% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for 30 Seconds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for 30 Seconds.
BY REVENUE
30 Seconds sells 35% online and 65% offline. Online runs through 2 channels; offline through 2.
Online
35%
65%
Offline
Online channels
35%
Offline channels
65%
BY REVIEW COUNT
Across 438K ratings on 3 channels, 30 Seconds averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 438K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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