GRIPS CUSTOMERS & RESEARCH PARTNERS
30 Seconds, owned by PurposeBuilt Brands, generated an average product price of $21.18 during the first eight months of 2026, with in-store retail channels dominated by Lowe's at 42.9% revenue share, followed by Amazon at 35.6% and Ace Hardware at 19.7%, according to Grips Intelligence data. The brand experienced a significant 21.0% overall revenue decline since the beginning of the tracking period, with an 8.2% month-over-month drop in the most recent measured interval. Average pricing also contracted, declining 3.1% overall and 5.5% in the latest monthly comparison, suggesting intensifying competitive or market pressures. The concentration of revenue across just three major retailers underscores heavy dependence on a limited distribution footprint. These trends indicate the brand faces headwinds in both sales velocity and pricing power across its core retail partnerships.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for 30 Seconds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for 30 Seconds.
BY REVENUE
30 Seconds sells 38% online and 62% offline. Online runs through 2 channels; offline through 3. Online share has moved from 3% in Apr to 42% in Aug.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 469K ratings on 4 channels, 30 Seconds averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 469K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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