Armstrong

Armstrong Market Overview

According to in-store data from Grips Intelligence, Armstrong maintained an average product price of $39.30 across five tracked retailers between January and May 2026. Amazon led as the dominant sales channel, capturing 36.5% of Armstrong's revenue share, followed closely by Newegg at 28.0% and Lowes.com at 27.4%, revealing a notably balanced distribution across these three key retailers. Interestingly, Home Depot and Ace Hardware combined accounted for just 7.5% of revenue share, suggesting significant room for growth in the traditional home improvement channel. Armstrong's overall revenue declined 12.1% over the March to May 2026 period, despite a modest 3.7% month-over-month recovery in the most recent month. Average pricing remained relatively stable throughout the period, dipping only 0.4% overall, indicating that the revenue decline was driven by volume rather than pricing pressure.