GRIPS CUSTOMERS & RESEARCH PARTNERS
Armstrong Ceilings, a brand of Armstrong World Industries, Inc. (NYSE: AWI), generated strong in-store performance during the first eight months of 2026, with revenue climbing 15.2% overall and average prices increasing 13.2% year-to-date according to Grips Intelligence data. The brand's offline retail presence is heavily concentrated on Lowe's, which commanded 66% of total revenue share compared to Home Depot's 34% during the tracked period. Price momentum accelerated in the most recent measured timeframe, with average prices reaching $44.85 and climbing 4.5% month-over-month. Armstrong's product portfolio spans multiple ceiling tile formats across both retailers, with offerings ranging from budget-friendly contractor-grade options under $65 to premium pallet solutions exceeding $900.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Armstrong Ceilings on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Armstrong Ceilings.
BY REVENUE
Armstrong Ceilings sells 33% online and 67% offline. Online runs through 2 channels; offline through 1.
Online
33%
67%
Offline
Online channels
33%
Offline channels
67%
BY REVIEW COUNT
Across 65K ratings on 2 channels, Armstrong Ceilings averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 65K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$151.01
Price
$243K
Revenue
$81.15
Price
$216K
Revenue
$82.49
Price
$122K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO ARMSTRONG CEILINGS