GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Armstrong Ceilings generated a revenue split of 63.2% at Lowes and 36.8% at Home Depot between January and May 2026. The brand's average product price stood at $33.92 across both retailers during this period. Notably, Armstrong Ceilings experienced a 10.4% increase in average price over the March to May 2026 timeframe, suggesting a notable upward pricing trend. However, this price growth coincided with a 15.7% decline in overall revenue during the same period, indicating that higher prices may be impacting sales volume. Lowes remains the dominant retail partner for Armstrong Ceilings, capturing nearly two-thirds of the brand's total revenue share.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Armstrong Ceilings on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Armstrong Ceilings.
BY REVENUE
Armstrong Ceilings sells 38% online and 62% offline. Online runs through 2 channels; offline through 1.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 61K ratings on 2 channels, Armstrong Ceilings averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$147.72
Price
$279K
Revenue
$84.25
Price
$178K
Revenue
$148.32
Price
$106K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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