GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence from January to March 2026 across Home Depot, Ace Hardware, and Lowe's, USG Ceilings maintains a strong retail presence with Home Depot commanding an overwhelming 84.5% of the brand's revenue share. Ace Hardware captures 14.5% of revenue share, while Lowe's accounts for just 1.0%, indicating a highly concentrated distribution strategy. The brand's average product price during the period stood at $47.42, though its premium pallet offerings at Home Depot range significantly higher, with top-selling SKUs priced between approximately $919 and $2,245. Notably, USG Ceilings experienced a revenue decline of 24.8% over the tracked quarter, accompanied by a 28.0% decrease in average price, suggesting increased promotional activity or a shift in product mix toward lower-priced items. These trends highlight both the brand's heavy reliance on a single retail partner and evolving pricing dynamics worth monitoring in the coming quarters.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 28% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for USG Ceilings on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for USG Ceilings.