GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Armstrong Flooring generated the vast majority of its revenue through Home Depot, which accounted for 87.4% of its retail revenue share between January and March 2026, followed by Lowe's at 7.9% and Menards at 4.7%. During this period, the brand's average product price stood at $16.31, reflecting a notable 38.2% increase in average pricing over the quarter. Armstrong Flooring also experienced significant revenue momentum, with overall revenue growing 225.2% across the tracked period. The brand's presence is concentrated across three major home improvement retailers, with Home Depot serving as the dominant sales channel by a wide margin. This data, tracked across homedepot.com, lowes.com, and menards.com, highlights Armstrong Flooring's strong quarterly growth trajectory heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 225% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 38% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Armstrong Flooring on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Armstrong Flooring.
BY REVENUE
$96.72
Price
$1.39M
Revenue
$89.75
Price
$536K
Revenue
$89.55
Price
$416K
Revenue
$92.24
Price
$393K
Revenue
$95.01
Price
$328K
Revenue
TO ARMSTRONG FLOORING