Bruce

Bruce Market Overview

According to Grips Intelligence in-store data tracking homedepot.com, lowes.com, and Amazon from January to May 2026, Bruce maintains a strong retail presence with an average product price of $79.68. Home Depot dominates as Bruce's primary retail channel, commanding 71.3% of the brand's revenue share, followed by Lowe's at 26.8% and Amazon capturing just 1.7%. Bruce experienced impressive momentum during the tracked period, with overall revenue growing 53.1% alongside a 15.1% increase in average price, signaling strong consumer demand and pricing power. The brand's average price reached $88.23 in the most recent month, reflecting a 6.3% month-over-month increase. Bruce's heavy concentration in home improvement retailers like Home Depot and Lowe's, which together account for over 98% of tracked revenue, underscores the brand's deep alignment with the home improvement retail channel.