Home/Insights/Brands/BruceProduct Intelligence - 2026 YTD USA

Bruce

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70K+

Products Sold, Jan to Mar 2026

850+

# Offline Stores

$74.27

Avg. Price

4.0

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Bruce Market Overview

According to in-store data from Grips Intelligence, Bruce generated the majority of its revenue through homedepot.com, which accounted for 83.3% of total revenue share between January and March 2026, followed by lowes.com at 14.0% and Amazon at just 2.4%. During this period, the brand experienced strong momentum with revenue growing 26.1% overall across the three tracked retailers. Bruce's average product price stood at $74.27, with pricing trending upward by 6.8% over the quarter. The brand's heavy reliance on Home Depot as its dominant sales channel highlights a concentrated retail strategy that distinguishes Bruce in the competitive landscape.

Revenue Share by Retailer

1

Home Depot

83%

2

Lowe's

14%

3

Amazon

2%

Data covers Home Depot, Lowe's, Amazon

Bruce's monthly revenue

OVER TIME

Over the last three months, revenue on tracked retailers has grew by 26% from Jan to Mar.

Monthly revenue

Indexed values, 0-100

Bruce's average price

OVER TIME

Over the last three months, average selling price on tracked retailers has increased by 7% from Jan to Mar.

Average price

Absolute values in $

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Bruce's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Bruce on Amazon.

Amazon

Categories by revenue share

Distribution in %

Bruce's retailers

REVENUE SHARE

Revenue distribution across tracked retailers for Bruce.

Retailers by revenue share

Distribution in %

Top products for Bruce

BY REVENUE

Home Depot

#1Hydropel Gunstock Oak 7/16 in. T x 5 in. W Waterproof Click Lock Engineered Hardwood Flooring (22.6 sq.ft./ctn)

$143.24

Price

$241K

Revenue

#2Plano Gunstock Oak 3/4 in. T x 3-1/4 in. W Smooth Solid Hardwood Flooring (22 sq.ft./ctn)

$109.78

Price

$174K

Revenue

#3Hydropel Seasonal Spirit Hickory 7/16 in. T x 5 in. W Waterproof Click-Lock Engineered Hardwood Flooring (19 sq.ft./ct)

$91.01

Price

$107K

Revenue

#4Time Honored Caramel Treasure Wh Oak 3/8 in. T x 7.2 in. W T+G Brushed Engineered Hardwood Flooring (32.68 sq.ft./ctn)

$140.20

Price

$88K

Revenue

#5Time Honored Aged Natural White Oak 0.57 in. T x 5 in. W Tongue Groove Engineered Hardwood Flooring (31.39 Sq. Ft./case)

$206.86

Price

$88K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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