GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Pergo generated the majority of its revenue through Lowe's, which accounted for 83.9% of its retailer revenue share between January and March 2026, compared to just 16.1% from Home Depot. During this period, the brand experienced significant momentum with revenue growing 116.2% overall across the two tracked retailers. The average product price for Pergo sat at $58.35, with a modest 4.4% overall price increase observed during the quarter. Lowe's top Pergo products skewed toward premium offerings like the DuraCraft Lavinia Oak at $62.51 and Rome Marble tile at $71.80, while Home Depot's top listings averaged notably lower price points. This heavy reliance on a single retail partner represents both a strength in channel partnership and a potential vulnerability worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 116% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Pergo on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Pergo.
BY REVENUE
$44.95
Price
$350K
Revenue
$51.89
Price
$238K
Revenue
$36.35
Price
$159K
Revenue
$48.87
Price
$147K
Revenue
$50.91
Price
$136K
Revenue