GRIPS CUSTOMERS & RESEARCH PARTNERS
Atlas, owned by Volkswagen AG (FWB: VOW3), demonstrates strong in-store performance with year-to-date revenue concentrated heavily on Menards.com at 86.4% share, according to Grips Intelligence data from January through August 2026. The brand maintained an average product price of $37.06 during this period, with recent months showing robust momentum as revenue grew 10.5% overall and 8.5% month-over-month through the latest tracked period. Price trajectory remained relatively stable with a modest 3.2% decrease over the full timeframe, though recent monthly increases of 7.1% suggest pricing resilience. Secondary retail channels including Amazon, Home Depot, Lowe's, and Ace Hardware collectively account for just 13.6% of revenue share, indicating a highly concentrated distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Atlas on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Atlas.
BY REVENUE
Atlas sells 7% online and 93% offline. Online runs through 3 channels; offline through 3.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 25K ratings on 4 channels, Atlas averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 25K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.09
Price
$6.3M
Revenue
$32.15
Price
$1.37M
Revenue
$32.42
Price
$1.12M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis