GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Atlas generated the majority of its revenue through Menards, which accounted for 82.2% of the brand's total revenue share between January and May 2026 across five tracked retailers including Amazon, Home Depot, Lowe's, and Ace Hardware. The brand's average product price during this period stood at $38.32, reflecting a modest 1.9% increase over the tracked timeframe. Atlas experienced significant revenue momentum, with overall revenue growing 55.3% during the measured period. Amazon held the second-largest share at 8.0%, followed by Home Depot at 5.2%, while Lowe's and Ace Hardware combined for just 4.5% of total revenue share.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 56% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Atlas on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Atlas.
BY REVENUE
Atlas sells 13% online and 87% offline. Online runs through 3 channels; offline through 3.
Online
13%
87%
Offline
Online channels
13%
Offline channels
87%
BY REVIEW COUNT
Across 69K ratings on 5 channels, Atlas averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 69K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$31.79
Price
$3.79M
Revenue
$31.98
Price
$680K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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